Each issue of SFMOMA’s quarterly Member Magazine includes an original work by a local artist featured on the mailing panel. The work is meant to explore the expressive capabilities of typography while underscoring the Museum’s commitment to creative exploration and its support for alternate ways of thinking and making.
For the Fall 2015 magazine, I created type for SFMOMA that serves as a means to see into the Museum’s current expansion efforts (photograph, including the front cover below, by Henrik Kam. More lettering—coming into and out of focus— includes the words “Sculpture”, “Painting”, “Media Arts”, “Education”, “Design”, and “Architecture”, conveying movement in alignment with the Museum’s “on the go” programming that persists through the period of construction.
Design and Production of the magazine was provided by MacFadden & Thorpe with Design Direction from Jennifer Sonderby.
The 235,000 square foot expansion (designed by architecture firm Snøhetta) doubles the Museum’s gallery space, allowing SFMOMA to showcase an expanded collection along with the Doris and Donald Fisher Collection of contemporary art. While the museum building is closed, SFMOMA is presenting exhibitions and public programs at partner museums and other venues throughout the San Francisco Bay Area. Learn more about the Museum’s future here.