prAna’s Spring 2012 line is now on-line and so is the website footer I recently created for them. The fern fronds were hand-drawn and “colored” using photographs. You’ll find the word “prana” not-too concealed, in keeping with the art of past seasons.
prAna is a 19-year-old clothing retailer based in southern California. Popular from the beginning with yoga and climbing communities, the line—pants, shirts, jackets, sweaters, dresses, hoodies… you name it—is a favorite of outdoor enthusiasts and others attracted to prAna’s bohemian style and sustainable messaging. You can find something for yourself at their stores in Boulder, Santa Barbara and Portland, online at prana.com, or at a host of retail partners around the world.
Look for more illustration completed for prAna’s Spring and Summer catalogs on the blog in coming weeks.