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PrAna’s Summer Catalog is in the mail; you’ll find a few images drawn for it below. As with Spring, my job was to provide embellishment in the form of line art and color washes.

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prAna’s Spring catalogs are out in the world and I’m now happy to share a few pages from them. The catalogs were designed by Elixir; my job was to provide embellishment: background textures, product name and headline typography, line art, and various border treatments.

“Having previously worked with Kyle and knowing what he is capable of artistically, I knew he was the perfect choice to illustrate our catalogs. This was a quick job and Kyle interpreted our ideas and executed a finished product that was right on the money. I highly recommend Kyle for any job that depends on strong narratives mixed with illustration and photography.”
—Christopher Hughes Barker, Senior Graphic Designer, prAna

Thanks for the kind words Chris. I’ll post a few pages of the Summer catalog on this blog once it gets released. If you’d prefer to receive a printed catalog in the mail, visit prana.com and get on the list (select “Email/Catalog Sign-Up” at bottom left, directly above the footer I recently illustrated).

You’ll find a few pieces of line art that were incorporated onto other pages of the Spring books after the jump. Read the rest of this entry »

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prAna’s Spring 2012 line is now on-line and so is the website footer I recently created for them. The fern fronds were hand-drawn and “colored” using photographs. You’ll find the word “prana” not-too concealed, in keeping with the art of past seasons.

prAna is a 19-year-old clothing retailer based in southern California. Popular from the beginning with yoga and climbing communities, the line—pants, shirts, jackets, sweaters, dresses, hoodies… you name it—is a favorite of outdoor enthusiasts and others attracted to prAna’s bohemian style and sustainable messaging. You can find something for yourself at their stores in Boulder, Santa Barbara and Portland, online at prana.com, or at a host of retail partners around the world.

Look for more illustration completed for prAna’s Spring and Summer catalogs on the blog in coming weeks.

 

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